10 Real Media Kit Examples That Land Deals (Annotated)
Which media kits really perform? We analyze 10 real examples from the US/UK market — what top performers do right, what mediocre ones forget, and what structure produces inquiries.
Theoretical media kit advice is plentiful. What's usually missing: real examples showing what actually works. In this article we've analyzed 10 media kit examples from the US and UK markets — speakers, coaches, consultants, and influencers we've actively tracked for 12+ months.
Important: We don't name specific people. We describe archetypes. This protects the people and makes the analysis universal. You can copy the structures 1:1 for your own media kit.
Methodology: How we evaluate
Three criteria:
Conversion indicator: Does the media kit demonstrably generate inquiries? (Indicators: active maintenance, tracking signals, booking form)
Structural clarity: Can a buyer find what they're looking for in 30 seconds?
Brand consistency: Does it feel professional and cohesive?
Each example has a best note section (what's really good), an improvement section (what we'd do differently), and a takeaway (what you can adopt).
Example 1: Top speaker (Fortune 500 keynotes, AI topics)
Setup: Bestselling author, 200+ talks/year, fee range $10,000–$60,000.
Best note: Hero with concise one-sentence tagline, three tags, industry focus, "NYT Bestseller" badge prominently placed right. You know in 5 seconds what she does.
Improvement: Press quotes section shows 8 quotes without separating Press/Testimonial. We'd split into two blocks — press quotes from media first, testimonials from clients second.
Takeaway: Set the most important certificate / award as a visual badge in the hero, not buried in an "Awards" section further down.
Example 2: Mid-level coach (executive coaching)
Setup: Solo coach, 4–6 programs/year, fee $5,000–$15,000.
Best note: Very concrete program descriptions with duration, format, price. Exactly what makes coach media kits bookable. See also our 7 coach media kit elements.
Bio is 280 words long — too long. Buyers scan, they don't read. We'd cut to 80–100 words and move detail story into a separate "About me" block.
Share
Visibility tips, delivered to your inbox
One actionable tip every 2 weeks for speakers, coaches and consultants. Unsubscribe anytime.
8 media kit mistakes that demonstrably cost you inquiries — with concrete fixes for each. From an audit of 200+ real media kits in the US/UK speaker and coach markets.
AI is the best tool right now for media kit content. 12 ready-to-use ChatGPT prompts to copy — for bio, speaking topics, testimonial polishing, and more. Plus the most common pitfalls.
Improvement:
Takeaway: Make packages + prices directly visible. Pre-filters the right inquiries.
Example 3: B2B consultant (strategy, mid-market)
Setup: Boutique consultant with 4 senior pros, fees only "on request."
Best note: Very strong references section with real names, brand logos, and concrete project outcomes ("Revenue growth +18 % over 24 months"). That's the hardest trust signal in B2B.
Improvement: "Fees on request" doesn't filter, it scares. Even a range ("Strategic engagement from $50,000") would be sensible.
Takeaway: Concrete result numbers in references beat any generic rating.
Example 4: Lifestyle influencer (brand deals focused)
Setup: Instagram-first, 80k followers, brand deals $1,500–$8,000 per post.
Best note:Live statistics from platform APIs, not static numbers from 2 years ago. Engagement rate, story views, sticker clicks — all current. Feels active and credible.
Improvement: Brand logos of past collaborations are inserted as photo collage instead of clean logo grid. Looks unprofessional. Tip: Use official brand logos from media kits of those brands.
Takeaway: Influencer media kits need LIVE data. Static numbers feel dead instantly.
Example 5: Bestselling author (academic)
Setup: 3 books, NYT list, speaking + consulting.
Best note:Books section with cover, ISBN, publisher, year, and direct buy link to Amazon. Clearly identifies the person as author.
Improvement: Showreel is 9 min long. Nobody watches 9 min. We'd cut to 2–3 min best-of.
Takeaway: Showreels max 3 min. Otherwise nobody clicks through.
Example 6: Generalist speaker (women's leadership, career)
Setup: 80–100 talks/year, fees $4,000–$15,000.
Best note:"As seen in" section with 12 logos (Forbes, Business Insider, BBC, etc.). Instant credibility.
Improvement: Upcoming dates not current — last entry from August 2024. Nothing worse than outdated media kits.
Takeaway: Calendar must be maintained, otherwise it's counterproductive.
Example 7: Tech founder as speaker (CEO personality)
Setup: Founder of a scale-up, sporadic talks on founder topics.
Best note:Section with concrete talk titles instead of generic topics. "From 0 to Series-B in 18 Months — What Investors Really Want to See" sells better than "Entrepreneurship."
Improvement: No FAQ area. Organizers have standard questions (fee, lead time, tech) — answering these upfront saves enormous time.
Takeaway: Concrete talk titles instead of generic topics. "I talk about leadership" doesn't sell.
Example 8: International speaker (EN+ES+DE)
Setup: Researcher with speaking in US, Spain, Germany.
Best note:Language toggle EN/ES/DE top right with three clean versions. All translated, not just the bio.
Improvement: Press quotes are only in English — Spanish version takes English quotes without translation. Feels half-done.
Takeaway: If multilingual, do it consistently. Half translation feels worse than no translation. At mediakitpro multilang is built in from the Pro plan in 8 languages — each language gets its own data set.
Example 9: Junior coach (early in career)
Setup: Coach training completed 2024, ~10 clients so far.
Best note:Honesty about experience: Instead of overclaiming ("30+ years experience in senior coaching"), the coach positions as "sparring partner for career transitions under 35." Clear niche, honest communication.
Improvement: Press quotes section is empty. Instead of nothing, 2–3 testimonials from first clients would be better (even without real names).
Takeaway: When you're starting — focus on a niche and be honest about your experience. Buyers respect that.
Example 10: TV expert (medical specialist)
Setup: Doctor with regular TV appearances on health topics.
Best note:Media appearances section with concrete shows, dates, networks, direct links to streaming. Instantly proves media experience.
Improvement: Booking form completely missing — only an email address in footer. TV producers however prefer structured inquiry forms (request type, broadcast date, topic briefing).
Takeaway: Even in regulated industries (medicine, law, finance) a booking form is a conversion driver.
What all top performers have in common
After 10 examples, 5 common success factors crystallize:
Factor
Top Performers
Mediocre
Tagline
1 sentence, precise, clear
3 buzzwords stacked
Pricing
Range or specific
"On request"
References
Real names + numbers
Anonymous quotes
Currency
Dates + content current
Last entry 18+ months old
Booking form
Direct on media kit
Mailto in footer
If you have these 5 factors in your media kit, you're structurally already in the top 10 % of the US/UK market.
Conclusion + next steps
Theory from blog articles is one thing — but the best thing you can do now is open your own media kit alongside this article and ask for each of the 10 examples: "What do they do better than me?"
Three immediate actions:
Tagline: cut to 1 sentence, make industry + format + value clear
Pricing: add — at minimum a range, ideally specific
If you want to rebuild your media kit with all 5 success factors right away: Start free. Or first see what a complete example media kit looks like: Live demo.
A media kit without testimonials doesn't sell. But how do you get good quotes if you're not constantly in the media? 7 proven approaches — from elegant client outreach to conference feedback mining.
